Rhythms: A Focus on Elvis Jesus detail

With the impending release of our latest collection, we're back to give you a look into all of the stunning couture detail that we stitch into every design. Today's tee, Rhythms, re-imagines the classic EJ applique technique by creating the laughing form of a famous Reggae icon.


The dynamic Rastafarian graphic takes center stage in this tee, with expert applique techniques being used throughout. Our designers have taken care to individually design fabric patterns for each portion of the applique, integrating cleverly hidden images into each pattern. The design features floral, polka dot and checked fabrics to add an unusual twist to a traditionally reggae image.

The laser-cut applique text is embroidered across the design in a variety of fabrics, while soft yarn embroidery details are found throughout for a couture finish.

Available in both light blue and white, this tee is a perfect compliment to any summer festival!

Elvis Jesus interview with Van Mildert

Ever wanted to know more about Elvis Jesus, how it works, what inspires us, and where we're headed? Van Mildert wanted to ask us a couple of questions about the inner workings here at our headquarters, and our Head Designer, Rakesh Jeeaooo, was happy to oblige. Below is an excerpt from the interview, for the full text click here.

How has the brand developed over the years?
Over the years Elvis Jesus has evolved from a company that makes graphic tees into a lifestyle brand that is innovative and clever. Our Pre-SS13 collection is really a distinct turning point in our design skills, where we use simple iconic images and give them an EJ twist. As a matured brand, we put an emphasis on strong concept, design work, and we put a high priority on lavish embellishment. High aesthetic value and quality is our main priority, while keeping cleverness and a reinterpretation of pop culture on the forefront of our designs.

So what’s new for SS13 and beyond?
Spring/Summer has bright colors featuring predominantly in our next tee collection, bringing an injection of vibrance into everyday life—the holiday vibe should make you feel good wearing it. We've gone back to an iconic element of our tees, using fabric applique as a heavy embellishment. Our roots in music play heavily into this series with a reggae vs. punk theme. Pin art and found object embellishment will also be a feature of this next collection. 

Elvis Jesus is more than just a tee shirt company, we're a lifestyle brand, and as we go forward we're focusing on every element of the brand. For our Autumn/Winter collection we are developing a series of skiwear and biker inspired outerwear pieces, mixing luxurious fabrics and using intriguing prints in all of the linings. Tweeds, leather and heavy jersey fabrics will feature predominantly in this collection as we gather inspiration from luxurious, gentlemanly skiwear of the 1920's.

In addition to outerwear, we are also building a strong accessories line featuring a series of couture belts that utilize non-traditional metal hardware as extensive embellishments. Padlocks, handcuffs and metal cufflinks will all play a part in our lifestyle collection. We are also releasing out first premiere fragrance collection for both him and her, which are debuting in April. We're looking forward to continue to expand our brand to encompass the entire lifestyle of the Elvis Jesus customer.

How do you find new inspiration every season?
We don't follow trends as a brand, instead we try to work with things we find interesting and exciting. Printed fabric patterns are always an influence, as well as a variety of illustrators and artists. The Elvis Jesus team is constantly discussing things that we like—we're bouncing ideas around and sharing intriguing things we've found in magazines and online, or great music that's inspiring us. Exploring new ideas, for us, is always paramount to following trends. 

Some tell me a little bit about yourself, what is your role within the brand?
I studied fashion design at university, specializing in surface designs, prints and graphics. I am the Head Designer here at Elvis Jesus, and I overlook the entire design process. I ensure we have smooth process from design to delivery and marketing. It's been fun for me to delve deeper into the design process, where I'm not just designing the prints and textures, but the actual clothing items themselves. 

Do you have any tips for aspiring designers / fashion PRs out there?
No matter what your goal is, you have to have passion for what you do. If you're not in love with what you're designing nobody else will be either—your love of and dedication to your work will be evident in everything that you do.

Who would you describe as your fashion icon?
Nick Wooster. One day I was searching for yellow shoes online and found this guy and thought “Oh shit, this dude! He's got the same haircut and the same beard!” He came out with this black suit, black pants rolled up and was wearing these amazing cool yellow brogues. Shit! He also wears the same waistcoat that I do.

This is a question we ask everybody, what was your worst fashion faux pas?
I hate guys going out in hoodies. The worst part is when you see very nice dressed up girls with their boyfriends in trainers and hoodies. The hoody is far to casual... take the time to dress up for a night out.

The Return of the Pre-SS13 Collection!

As a renegade fashion brand, we are back again with another collection that comes at you like a punch in the throat. Overflowing with couture embellishments, elaborate details, and a nuanced look at the raw, unadulterated style of punk rock, this collection stares in the face of the fashion industry.

With the re-release of our Pre-SS13 collection, we are bringing you a stunning collection of tees that have proved so popular we couldn’t keep them on the shelves. Overwhelming response has shown this to be one of our most highly-acclaimed collections, and so it is with a proud smirk and a knowing glance that we bring you, once again, this epic collection.

 

Each tee in this collection features its own custom-designed set of exquisite details, hand-crafted and intricately considered. From subtle musical references, like dozens guitar-plectrum shaped fabric pieces coalescing to create the soaring shape of an eagle, to the in-your-face punk vibe of skulls and guitars crafted from safety pins, each tee has its own story to tell. With a high attention to detail and a shameless desire to constantly break the mold, Elvis Jesus has cleverly adapted non-standard fashion materials to create high-end products. Manipulating safety pins and metal rivets, chain links and heavy embroidery, the couture details are evident in every inch of our tees.

 

Always one to play off of opposites, juxtaposing rock with religion, heroes against anti-heroes, and fashion against politics, EJ once again stands alone in a sea of standard menswear. 

  

Online and in stores, this epic collection is making its re-debut in a matter of days, in our flagship store at the Manchester Trafford Centre, in Harvey Nichols and various online retailers.

EJ Fragrance in Italy

Elvis Jesus is more than just a t-shirt company... it's a lifestyle. We work hard to bring you every element of our vision, from elaborate, embellished tees to clothing and accessories. And now we continue our tradition of challenging the status quo by partnering with Fragrance and Beauty Creations to create our first-ever premium fragrances.

Each of our fragrances embraces the deviant ethos of the brand, with each bottle cleverly encased in a bootleg fashion, buried within the pages of a 'book'--a nod to the origin of the brand's namesake. Each glass flacon is emblazoned with the Elvis Jesus logo, rose-coloured gold For Her, and pewter For Him. The books that hold each bottle are bound in lustrous brown or black material, with the Elvis Jesus emblazoned upon each cover, and an homage to the company history upon each spine.

The scents themselves embody the play of opposites inherent within the principles of Elvis Jesus. Found within Elvis Jesus For Him is a masculine earthy citrus scent that precludes the lingering masculine notes of cedar, vetivert and sensual woods leave a long lasting, seductive impact. Elvis Jesus For Her opens with a fresh burst of uplifting grapefruit, cherry, and peppermint blended with the woody backdrop of nutmeg that develops into an innately feminine heart of rose, jasmine and cinnamon--evocative of a glamorous bygone era.

These fragrances are set to make their debut in April, with release parties to welcome our newest edition to the Elvis Jesus collection. In the meantime, we are thrilled to announce that our fragrance is making its preliminary debut at the Cosmoprof Trade Show in Bolonga, Italy this week.

Elvis Jesus Fragrance – For Him/For Her

Over the last year we have created our very own luxury Elvis Jesus Fragrance for both men and women.
We are the first cult menswear clothing brand to launch a fragrance line and we are really looking forward to the response from our fans.
The EJ fragrance will be a strong competitor against other menswear fragrance brands such as Armani, Ralph Lauren and YSL.
And of course….it`s no conventional fragrance!
“You don’t accomplish much by swimming with the mainstream. Hell, a dead fish can do that.”
― Kinky Friedman
Our signature EJ dynamism and originality shine through from the Fragrance packaging through to the scent itself.The fragrance is packaged in a cool bible like box with a bottle inspired by liquor bottles.
The fragrance with be available in-store at our Trafford Centre store & online www.elvisjesus.co.uk

Launch Date Coming Soon!